![]() Who should you follow?įallon is not the only celebrity who has started a TikTok account. Little Nas X’s song “Old Town Road,” which is currently in the number one spot in Billboard’s Hot 100 first gained attention after millions of users used the song as a soundtrack for videos of them posing as cowgirls and cowboys. ![]() A dance challenge requiring a trio of dancers to coordinate dance steps while remaining in formation called the Triangle Dance Challenge has also gone viral in recent weeks. What are people watching?Ī British ice cream man preparing ice cream in an over-the-top manner, and videos of teens pretending to eat their own fingers like sandwiches have both captivated TikTok users. The Beijing-based technology company owns a portfolio of mobile apps, including Jinri Toutiao (which translates as Today’s Headlines) - a popular news platform in China - and its international version TopBuzz.īyteDance’s founder and CEO, Zhang Yiming, was named one of TIME’s 100 Most Influential People of 2019. The Chinese tech company recently won the title of the world’s most valuable startup, valued at $75 billion. They agreed to pay a $5.7 million fine to the Federal Trade Commission for collecting data from children under the age of 13 without obtaining parental consent. ![]() Pre-teen use of the app landed the company in hot water recently. In the U.S., 60% of active users are 16 to 24 years old, according to influencer marketing agency Mediakix. The app has been a hit among young users. “What it is is you post short videos of you doing fun stuff like lip-syncing to a song or a movie clip or acting out a silly scene with you friends, or even your pets,” Fallon said about the app on his show. Videos are usually accompanied by music soundtracks. ![]() Its looping video feature has earned it comparisons to Twitter’s beloved video-sharing app Vine app, which was shut down in 2017. TikTok desribes itself “the destination for short-form mobile videos.” Users can create short videos of up to 15 seconds and short looping videos of up to a minute long. ![]()
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